Dave the Dingo says:

Don’t be a drongo, be a dead set legend and get yourself into some bloody epic Aussie natural outdoor clothing and you’ll be glad you did.

Women’s Stuff

Bits & Pieces

Men’s Stuff

Be 12% more Australian. And 100% more comfortable.

Look, it’s not complicated… if you’re into the outdoors, you shouldn’t be wearing BS synthetics unless you really have to. This ioMerino stuff is the duck’s guts. The bee’s knees. The dog’s dick. It’s natural and it’s all the way from the great land Down Under – that’s Australia for those of you who’ve been living under a rock and have never heard of Crocodile Dundee and Nicole Kidman and… kangaroos? ioMerino is natural, ethically made and stupidly comfortable and warm. It’s the stuff absolute legends wear. So you decide: Legend? Or Knobhead?


Win a (Virtual) Trip to Australia.

Ever wanted to come to Australia and see kangaroos and koalas and… ah… some other stuff? Well, this is your chance! Except not really because that would be really expensive, but we’ll give the lucky winner a one-on-one virtual tour. OK, sure, it’s not as glamorous as an actual get on plane, lose your luggage trip but it’ll be fun, we promise.


This ioMerino stuff is awesome

If you already love Merino, then all you really need to know is this is Australia's best, as recommended by Dave.

If you're new to this whole Merino caper, then think totally natural fabric, temperature regulating (keeps you comfy through all sorts of weather - but it's most famous for keeping you warm when it's cold), it's breathable (less likely to make you sweaty), odor-resistant (can literally wear it for days on end), and some other great things as well, but they're the main ones.

And remember, not all Merino is the same. There's good quality merino and rubbish quality, soft and smooth, and less soft and smooth, good merino-rich fabrics and cheaper BS blends, all sorts of things you need to look out for.

So if you care about what you wear, you can read more about why this stuff is so great.

10% off your first order.

It's what we like to call 'Mates Rates' here in Australia.